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PRIME PRODUCE FEATURED IN THE ORANGE COUNTY BUSINESS JOURNAL

Avi Crane delivers presentation at InfoCado Summit, Australia July 2006

PRODUCE NEWS FEATURES PRIME PRODUCE

StePac L.A. Ltd Innovative Packaging Solutions announces Prime Ripe

LOWER COSTS AND INCREASED FLEXIBILITY ARE “IN THE BAG”

FOR RELEASE 10/22/06

http://www.freshplaza.com/2006/25oct/1-1_us_primeproduce.htm

LOWER COSTS AND INCREASED FLEXIBILITY ARE “IN THE BAG”
WITH NEW AVOCADO RIPENING TECHNOLOGY
“Prime Ripe” Delivers Quality Ripe Fruit for Less

Orange, CA (October 22, 2006) – Prime Produce International, LLC has introduced a new avocado ripening process that provides retailers and food service operators with a cost-effective, flexible way to offer quality ripe avocados year-round. Prime Ripe utilizes the Xtend “Ripening Bag” to ripen avocados directly in the box, rather than using ethylene gas. The result is quality ripe fruit at nearly 25 percent less cost.

The demand for avocados continues to grow and research shows that the greatest sales opportunity is with “ripe” fruit. Retailers and foodservice operators pay extra for pre-conditioned ripe fruit. With Prime Ripe, the ripening process costs less and savings are passed onto trade customers. Unlike other methods, Prime Ripe fruit is ripened by temperature change alone, which activates the Xtend bag technology and triggers the natural ripening process in the avocado. Prime Ripe fruit is delivered ripe and ready-to-eat. Retailers and restaurants simply open the bag to display or serve ripe fruit, or they can “hold” the fruit in the sealed bag for up to 3 days in a controlled temperature setting.

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Football Fans to Devour More Than 262 Million Pounds of Avocados

Football Fans to Devour More Than 262 Million Pounds of Avocados During the Regular Season

Hass Avocados Offer a New Twist on Tailgaters' Meals

Tailgating season is about to kick off and avocados are a must-have item at parking lot parties around the country. In fact, according to the Hass Avocado Board, football fans consume more than 262.5 million pounds of avocados at their tailgating celebrations during the regular football season.

"Tailgating doesn't have to mean the same old party foods," said celebrity chef and grill master, Jet Tila. "Fans are learning that avocados are so much more than guacamole. Hass avocados add a creamy and delicious flavor that will transform ordinary game day snacks into tantalizing meals."

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Health Journal By Tara Parker-Pope

Health Journal By Tara Parker-Pope

Since 2000, Tara Parker-Pope has been writing Health Journal, a column devoted to exploring health issues that directly affect our readers' daily lives. Before that, she spent five years as a consumer-products reporter, first for The Wall Street Journal Europe in London and most recently from the Journal's New York headquarters. She is a 1988 graduate of the University of Texas, where she majored in sociology.

• Write to Tara at mailto: healthjournal@wsj.com2.

Want Fat With That? A Surprising Way To Make Vegetables More Nutritious

Are you getting the most out of your fruits and vegetables?

That's the question researchers are trying to answer as they study how our bodies absorb the healthful nutrients and compounds in foods. What they are finding is that in our quest to cut calories and fat from our diets, we may be cutting out a lot more.